Building an Inbound Marketing Strategy

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In 2006, HubSpot coined the term “inbound marketing.” Since then, the concept of inbound marketing has become extremely popular among B2B and B2C companies in many different industries. Why?  Aside from the fact that inbound leads cost (on average) 60% less than outbound ones, studies have also show...

5 Effective Ways to Propel Engagement to your Small Business

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Today, roughly 73% of marketers believe that a customer-centric approach is critical to a company’s success.  Why do marketers feel this way? It may have something to do with the fact that almost 70% of purchasing experiences are initiated because of the perceived customer service quality a client f...

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